【摘要】 购物中心的选址决策问题决定着购物中心运营后的效果,其选址决策困扰着众多开发商。基于定量与定性相结合的角度,从人口情况、交通情况、竞争者情况、商业环境和场地条件五个方面进行综合评价,引用模糊多指标评价方法,对购物中心选址进行一个实例应用,在一定程度上解决了购物中心选址评价中存在的模糊问题,为购物中心的选址提供了简便可行的决策方法。更多还原

【Abstract】 The decision of shopping centre site selection is the key to the operation of shopping center, which is a real headache for developers. Based on combining quantitative and qualitative analysis,the paper selects population,transportation,competitive environment,business environment,and site conditions as five influencing factors for site selection,and presents a typical application example by the method of fuzzy comprehensive evaluation. To some extent,it helps to settle the problems of site selection of shopping center,and provides a simple and feasible decision-making method.更多还原