【摘要】 中国CPA业的发展需要这一行业的产品具备差异化的特质,而声誉是产品差异化的一个重要因素。本文对中国CPA业声誉的现实进行考察,并分析其投资行为,对营造CPA业的良好声誉具有积极的现实意义。更多还原

【Abstract】 China’s CPA needs difference,and reputation is an important factor in aspect of difference. This paper investigates the CPA’s reputation and analyzes its investment,which is actively and really significant to have a good reputation for CPA.更多还原