【摘要】 成人之间亲密关系的处理要追溯到婴儿期依恋关系的形成,而早期的母婴依恋被孩子们内在化,从而塑造成成人的内在的工作模式,即为以后的家庭之外的关系扮演了一种标准的认知结构。这种内在化的认知结构会影响消费者的行为——道德消费和从众消费。文章对亲密、依恋和行为的关系进行了厘清,并且就两种消费行为提出了两个分析命题。命题一:安全依恋类型和道德消费行为是最积极相关的,矛盾依恋型相关性次之;排斥依恋型和道德消费行为是最负相关,恐惧依恋型次之。命题二:安全依恋的个体将更易受到信息性社会影响,目的是对知识的获取;而不安全依恋(排斥、矛盾和恐惧依恋)的个体将更易受到规范性社会影响,目的是获得社会支持。当然,这些命题需要进一步的实证研究证明。更多还原

【Abstract】 The development of the intimate relations among adults should be dated back to the formation of attachment relation-ships in the period of infancy. The intrinsic work mode of adults has being shaped by children’s internalization of the early moth-er-infant attachment. The work mode will play a role of standard cognitive structure for social connections outside of families, which influences consumer behaviors—ethical consumption and conformity consumption. Based on the analysis of the relationsamong intimacy,attachment and behaviors,the paper puts forward the following two analytic propositions:1) safe attach-ment style and ethical behaviors are the most actively correlated,followed by contradictory attachment type,while exclusionattachment style and ethical consumer behaviors are the most negatively correlated,followed by fear attachment type;2) safeattachment individuals are more easily influenced by information society in order to obtain knowledge,while unsafe attachment(exclusion,contradiction and fear attachment) individuals will be more easily affected by normative social in order to get so-cial support. However,the propositions need to be further empirically studied.更多还原