【摘要】 利用区域特色资源,培育旅游目的地品牌,已成为当代乡村旅游发展的必然趋势。乡村旅游目的地发展周期是旅游地品牌从产生、发展、成熟到衰落和消亡的过程,不同发展阶段内目的地品牌的价值逐步演变。塑造乡村旅游目的地的品牌价值需要突出绿色环保与地域特色,并形成自身个性;提升乡村旅游目的地品牌价值需要培育具有浓郁地方文化内涵的特色旅游吸引物,同时,需要地方政府科学引导、转变经营主体的经营观念、完善配套服务设施。更多还原

【Abstract】 The use of the regional characteristic resources and the cultivation of the tourism destination brand have become the inevitable trend of contemporary rural tourism development. The development cycle of rural tourism destination is a process from formation, development, maturity, and decline to demise and the value in different stages of development is changing gradually. The value of rural tourism destination brand requires outstanding environment and local characteristics, and their own personality. To improve and promote brand value of rural tourism destination, it must have the feature resources to attract tourist attractions. The scientific guide of local government, operators, management and perfect service facilities are important supporting factors.更多还原