【摘要】 文章基于纯电动汽车的研究现状、消费者行为以及购买决策的理论基础,以纯电动汽车试点城市进行实证研究,并利用SPSS软件对数据进行分析。结果显示影响消费者购买纯电动汽车的因素主要有消费者自身因素与外部因素两方面,外部因素又包括政府、技术、社会三个层面。文章采用结构方程对消费者纯电动汽车购买决策进行深入分析得出各因素与购买决策的影响程度。最后,根据研究结果从企业、政府及消费者三方面,对如何将纯电动汽车推向市场化提出相应的对策建议。更多还原

【Abstract】 This article is based on research status of pure electric vehicles,consumer behavior and purchasing decisions theoretical basis to pure electric vehicle pilot cities for empirical research.And use SPSS software to analysis the data.The results showed that the factors affecting consumer purchase pure electric vehicles are mainly two factors including consumers themselves and external factors.The external factors include government,technology and society three levels.Articles use structural equation to make in-depth analysis of the consumers purchasing decisions of various factors.Finally,propose appropriate countermeasures according to the findings from business,government and consumer about how pure electric vehicles to market.更多还原