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男女大学生消费观的调查与比较分析——以安徽省3所高校为例

Survey and Analysis of the Differences and Similarities in Consumption Views between Male and Female College Students

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【作者】 金文斌吴敏

【Author】 Jin Wenbin;Wu Min;Student Affairs Department,Anqing Normal University;School of Foreign Languages,Anqing Normal University;

【机构】 安庆师范学院学生处安庆师范学院外国语学院

【摘要】 通过对安徽省3所普通高校男女大学生的消费来源、消费水平、消费结构、消费方式、消费心理等七个方面进行了调查和同异性分析,对加强大学生消费心理和行为的研究、加强节约型和绿色消费型校园文化建设、加强大学生财商意识和理性理财能力培养等方面提出了建议。

【Abstract】 This paper is based on a survey of male and female students from 3common colleges and universities on their consumption,including the source,the level,the structure,the style and the psychology,etc.The paper gives an analysis of the differences and similarities in consumption between male and female,for knowledge of students’ consumption psychology and behavior is conducive to the construction of a conservation-minded campus culture that is characterized by green consumption.The paper suggests helping students to form ecology-friendly consumption views by raising their awareness of financial quotient and improving their money management.

【基金】 2012年安徽省大学生思想动态分析研究中心建设项目(20122013SZKJSGC8—2);安徽省哲学社会科学规划项目(AHSK11-12D194)
  • 【文献出处】 高校辅导员学刊 ,Journal of College Advisor , 编辑部邮箱 ,2014年04期
  • 【分类号】G641
  • 【被引频次】1
  • 【下载频次】970
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