节点文献
基于体验经济下的智慧景区信息化产品创新研究
Research into the Innovative Products for the Experience-Economy-Based Smart Scenery Information
【摘要】 智慧景区是智慧旅游的重要组成部分之一。在当今体验经济环境下,运用现代信息技术提升旅游景区的信息化服务水平,以智慧的服务达到"畅爽"的体验,以智慧的产品达到"创新"的体验,以智慧的管理达到"高效"的体验,是智慧景区建设中以人为本的核心价值的体现。通过分析体验经济与智慧旅游之间的关系,以置身于景区中旅游者的体验为关注点,提出了以技术为支撑、以营销为目的、以体验为手段的智慧景区信息化产品开发理念,从创新过程体验、增添旅游兴趣、重塑行为习惯、精准信息传递、拓展社交网络和注重细节实现6个方面提出了智慧景区创新型信息化产品设计与开发思路,为智慧景区的建设提供参考。
【Abstract】 Smart scenery is an important part of smart tourism.The elements of pleasure,innovation and efficiency as a result of smart services,smart products and smart management respectively by the advanced information technology help to realize the concept of people-centered smart scenery.This paper attempts to,by analysing the co-relation between experience economy and smart tourism as well as from the perspective of a tourist in a scenic spot,propose a concept of developing innovative products for smart tourism.Products of this kind involve technology,self-experience,marketing techniques,curiosity-arousing,new habit formation,adequate information,social network and detail completion.This paper aims to contribute to the construction of smart scenery.
【Key words】 experience economy; smart scenery; information; innovation; strategies;
- 【文献出处】 旅游论坛 ,Tourism Forum , 编辑部邮箱 ,2014年06期
- 【分类号】F49;F592
- 【被引频次】19
- 【下载频次】726