【摘要】 宏观的低碳经济环境和微观的竞争环境因素都决定了饭店必须实行绿色营销,但饭店管理者和住店客人都对低碳绿色产品的认识有限,价格上也有认识误区,饭店在低碳绿色营销过程中尚不能完全平衡与渠道商的关系且促销策略力度不够。运用产品层次分析法等分析了低碳经济环境下饭店的产品、价格、渠道、促销策略,指出饭店只有在这4个方面全面厘清问题才能成为真正意义上的低碳绿色饭店,凸显其社会责任。更多还原

【Abstract】 Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing.However,both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price.The hotel cannot balance its relationship with channels during the hotel low-carbon green marketing process.Promotions are far from enough.Product level analysis is used to analyze the hotel product,price,place and promotion strategies of green marketing under low-carbon environment.Only after the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense,hence,shoulder its due social responsibilities.更多还原