民族的力量——1912年-1949年中国品牌发展

【摘要】 民国时期,中国的民族资本主义如雨后春笋般地破土而出,成为了支撑国家力量的支柱之一,那些成长于19世纪末20世纪初的民族资本家在与外资的资本搏杀中逐渐强大起来,凭借着实业救国的决心,在不断的失败与探索中摸索出一套适合近代中国的商业制度和产业模式,最终夯实了中国制造业的基础,为近现代中国打开了现代化的商业传播大门。更多还原

【Abstract】 In the Republican period, Chinese national capitalism has sprung up,became one of the pillars supporting national power. Those national capitalists who grew up at the end of the nineteenth century and the beginning of the twentieth century struggled against the foreign capital, then became more stronger. With the determination of industrial salvation, they figured out a suitable system for Chinese commercial and industrial models in the constant failure and exploration. Ultimately, the manufacturing in China was consolidated.They opened the door to a modern business communications for modern China.更多还原