【摘要】 影响制造系统选择的本质因素是需求。产品定价和广告作为影响需求的重要因素也影响着制造系统的选择。本文主要以市场接受度不确定的新产品作为研究对象,考虑如何同时优化制造系统选择、产品定价和广告策略以实现企业利润的最大化。基于现实中新产品所面临的两种制造系统模式,即柔性制造系统和两阶段的混合制造系统,本文给出了适合的条件及相应的产品定价和广告策略。更多还原

【Abstract】 The essential factor of influencing the choice of manufacture system is demand.Pricing and advertising as two important influencing factors of demand have certain effect on the choice of manufacture system.This paper makes new products with market acceptance uncertainty as the target of research,and studies how to optimize the choice of manufacture system,pricing,advertising,in order to maximize the profit.Based on two modes of manufacture systems that new products faced,that are flexible manufacturing systems and mixed manufacturing systems,this paper provides adequate conditions and corresponding strategies of pricing and advertising.更多还原