节点文献
浅析景德镇日用陶瓷企业中营销人员风险的防范
Analysis the Marketing Personnel Risk Prevention of Jingdezhen Ceramics Enterprise
【摘要】 随着市场经济的发展,日用陶瓷企业中营销人员的风险问题越来越明显,其给企业带来的危害也越来越多。本文以营销人员风险的概念为切入点,剖析日用陶瓷企业营销人员风险的主要危害,进而针对危害提出控制管理的措施,为景德镇日用陶瓷企业的经营管理提供参考,亦为其他行业进行营销人员的风险控制提供参照。
【Abstract】 With the development of market economy, the risk of marketing personnel of daily-use ceramics enterprises is more and more obvious, the harm brought to the enterprise is also more and more. According to the concept of marketing personnel risk as the breakthrough point, the main harm of daily-use ceramics enterprises marketing personnel risk, according to the harm and puts forward the control mea-sures, provide a reference for the management of Jingdezhen ceramic enterprises, and other industry marketing personnel risk control reference.
- 【文献出处】 佛山陶瓷 ,Foshan Ceramics , 编辑部邮箱 ,2014年01期
- 【分类号】F272.92;F426.71
- 【下载频次】87