【摘要】 加大应用型本科市场营销人才培养的力度,是新经济时代与高等教育大众化的要求。着重探讨了应用型本科营销人才培养模式的构建以及保障体系。提出了应用型本科营销人才培养模式。认为,加强教学团队建设,建立以能力为本位的多元化教学考评体系和加强精品资源共享课建设是保证这一模式成功实施的重要措施。更多还原

【Abstract】 With the arrival of the new economic age and the acceleration of higher education popularization,it is necessary for application- oriented universities to put more effort into marketing talent cultivation. This paper discusses marketing talent cultivation models and safeguard systems. Marketing talent cultivation models consist of four parts: define the goals of talent development clearly,improve the contents of teaching and optimize the curriculum,reform teaching module,and strengthen practical teaching. Three safeguard methods of marketing talent cultivation models are given: enhance the construction of teaching team,construct ability- based diversified teaching evaluation systems and high- quality resources sharing class.更多还原