【摘要】 了解中外游客对我国民族地区古城镇的复合意象对这类旅游地的经营管理非常重要。该文以丽江古城为案例,以现实游客在网上发表的旅游地评论为素材,借助内容分析法对比了中外游客对我国民族地区古城镇的复合意象。发现在高强度旅游开发背景下,国内游客对丽江古城的整体印象优于外国游客,其重要原因是外国游客对古城镇现代化、商业化、拥挤的容忍度更低;另一个重要发现是,中外游客对丽江古城民族风情与乡土文化的印象远弱于对其古城风貌的印象。基于研究结论,就民族地区古城镇旅游经营管理提出了相关建议。更多还原

【Abstract】 It′s very important for the marketing and management of ancient towns in Chinese ethnic areas to learn Chinese and foreign tourists′compound images of them.Taking Lijiang Ancient Town for example,and based on the destination comments made by current tourists on the internet,the paper compares Chinese and foreign tourists′compound images of an ancient town in Chinese ethnic areas by content analysis.The study finds Chinese tourists′overall impressions of this kind of town are better than foreign tourists′in the context of high-strength tourism development.Its important cause is that foreign tourists are less tolerable than Chinese tourists in the modernization,commercialization and crowdedness of an ancient town.Another notable finding is that Chinese and foreign tourists′impressions on ethnic flavor and local culture of Lijiang Ancient Town are far dimmer than those on ancient style of the town.According the findings,some suggestions about tourism in ancient towns in ethnic areas are put forward.更多还原