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价格型竞争还是质量型竞争?——基于产品层面的系统性考察

Price Competition or Quality Competition? ——Based on Product-Level Overall Investigation

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【作者】 陈丽丽周茂

【Author】 Chen Lili;Zhou Mao;School of International Business,Southwest University of Finance and Economics;

【机构】 西南财经大学国际商学院

【摘要】 本文首次对全球范围内产品的国际竞争模式进行系统性考察。结合异质企业理论运用价格和地理距离判断产品国际竞争模式的基本思想,本文探索性提出:价格与地理距离的关系究竟是一种随机现象还是存在某些系统性特征?对国家—产品对进行710834次回归后,本文对所得到的价格距离系数进行系统性分析。结果显示:产品竞争模式存在显著并稳健的系统性特征。质量型竞争模式并非一定优于价格型竞争模式。结合国家、行业和产品特征,客观选择最优的产品国际竞争模式才有助于实现产品升级的可持续。

【Abstract】 The paper initially does a systematic study on product international competition model in the whole world. Following the basic idea to distinguish product international competition mode based on the relation between price and geographic distance proposed by heterogeneous firm theory,the paper tentatively proposes a question: does product’s price and distance constitute a random noise or systematical characteristics? Based on the 710834 times regressions,the paper get the richest coefficients of distance on product’s price. The result shows that there are systematical and robust characteristics about product competition mode. The key viewpoints in the paper are that quality competition isn’t always better than price competition. It is the right road to improve product quality sustainably to choose the best product competition mode based on country,industry and product’s characteristics.

【基金】 “中央高校基本科研业务费专项资金”年度培育项目“中国出口产品质量升级机制研究”(项目编号:JBK130936);“中央高校基本科研业务费”国际贸易重点基地项目(项目编号:JBK120403)的资助
  • 【文献出处】 产业经济研究 ,Industrial Economics Research , 编辑部邮箱 ,2014年02期
  • 【分类号】F740
  • 【被引频次】4
  • 【下载频次】476
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