【摘要】 当今中国正处于社会转型期,各种社会矛盾比较集中,突发性事件报道屡见不鲜。新技术——Web2.0自媒体产生带来了媒介的新发展,使传统媒介不再是突发性事件报道的唯一主角。微博正在改变信息传播方式的同时也深刻改变着人们的生活,微博的研究对转型期的中国具有意义。文章以微博信息传播方式的角度出发,探讨突发性事件中微博的传播模式、微博传播效果、微博舆论引导、微博谣言的控制和引导等切实问题。更多还原

【Abstract】 Today China is in a period of social transition and the various social contradictions are relatively concentrated,so the report about unexpected incident is common.New technology- Web2.0-brings the new media development since the born of media and makes traditional media no longer the sole protagonist to report the unexpected incidents.Microblogging is changing information dissemination but also has profound changes in people’s lives,and researching microblogging on the transition of China is significant.Starting with journalism emphasis from the point of view of the microblogging information mode of transmission,the mode of the microblogging spread emergencies,the dissemination of results of microblogging,microblogging and guide public opinion,the practical problems of the microblogging rumor control and guidance were explored in the paper.更多还原