【摘要】 根据我国商业银行声誉风险分布情况,构建商业银行声誉风险评价体系。运用贝叶斯网络模型,考量国有商业银行2007~2012年间的485组声誉损失数据,得出声誉风险的超极限矩阵。实证表明,企业感召力缺乏、产品和服务缺陷、银行风险控制不足等成为中国商业银行声誉风险的主要因素,银行应有针对性地对其进行有效规避和分散。更多还原

【Abstract】 According to the actual situation of China’s commercial banks reputational risk distribution,We developed a commercial bank reputational risk evaluation system in this paper.A Bayesian network model was built to analyze the loss data of 485state-owned commercial bank group’s reputation between 2007~2012,and then the over limit matrix of Chinese commercial banks reputational risk was derived.The empirical evidence showed that lack of charisma,and product and service defects,inadequate bank risk control are the main factors causing reputational risks of commercial banks,so the banks should take specific measures to effectively avoid and diversify risks.更多还原