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旅游者地方感对旅游者忠诚度的影响研究——以旅游者满意度为中介变量

Research on Impact of Tourist’s Sense of Place on Tourist’s Loyalty ——Mediation Effect of Tourists’ Satisfaction

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【作者】 刘春燕周曼诗曾过生吕佳毛端谦

【Author】 LIU Chun-yan;ZHOU Man-shi;ZENG Guo-sheng;Lü Jia;MAO Duan-qian;The Key Lab of Poyang Lake Wetland and Watershed Research in Jiangxi Normal University,Ministry of Education;School of Geography and Environment,Jiangxi Normal University;School of History-culture and Tourism,Gannan Normal University;

【机构】 江西师范大学鄱阳湖湿地与流域研究教育部重点实验室江西师范大学地理与环境学院赣南师范学院历史文化与旅游学院

【摘要】 以庐山风景区为例,实证分析了旅游者地方感对旅游者忠诚度的影响,并探讨了旅游者满意度作为中介变量的作用,研究结果表明:自然风景感知维度、社会人文感知维度及旅游功能感知维度与情感依恋维度呈显著的正相关关系;旅游者对庐山的情感依恋程度对其满意度和忠诚度产生直接影响,自然风景感知维度、社会人文感知维度、旅游功能感知维度主要通过情感依恋维度影响着旅游者的满意度和忠诚度;旅游者满意度在情感依恋维度与忠诚度关系中起着部分中介作用.

【Abstract】 Taking Lushan Scenic Area as a study object,the impact of tourists’ sense of place on tourists’ loyalty is empirically analyzed,and the mediating effect of tourists’ satisfaction is discussed. The results show that natural scenery,social cultural setting and tourism function affect tourists’ affective attachment positively and significantly. Tourists’ satisfaction and loyalty are directly influenced by their affective attachment to Lushan positively and significantly. Effects of natural scenery,social cultural setting and tourism function of Lushan on tourists’ satisfaction and loyalty are realized though their affective attachment. Tourist’s satisfaction partially mediate the relationship between affective attachment and tourists’ loyalty.

【基金】 江西省社会科学规划研究课题(13SH09,13YJ46);鄱阳湖湿地与流域研究教育部重点实验室(江西师范大学)“赣鄱新星”种子基金(PKGP2012006)资助项目
  • 【文献出处】 江西师范大学学报(自然科学版) ,Journal of Jiangxi Normal University(Natural Science Edition) , 编辑部邮箱 ,2014年02期
  • 【分类号】F592.7
  • 【被引频次】29
  • 【下载频次】1127
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