【摘要】 当今发达国家的冰雪旅游产业已成为"黄金产业"。借助得天独厚的地理条件,黑龙江省的冰雪旅游业也如日中天,逐渐走向规模化、产业化。但是,黑龙江省冰雪旅游在发展中存在整体规划缺乏,文化内涵表现不够明显,基础设施不健全等等问题。为了促进黑龙江省冰雪旅游业更好更快的发展,运用定性研究法和比较分析法,分析中外冰雪旅游业之间存在的差距,并指出应该注重从宏观政府层面和微观企业层面出发,谋划促进黑龙江省冰雪旅游业的发展策略。更多还原

【Abstract】 AAt present, ice and snow tourism industry of developed countries has become the "gold industry". With advantageous geographical conditions, ice and snow tourism in Heilongjiang province is also at the top, gradually standardized, scale and industrialization. However, lack of overall planning,not obvious cultural connotation and not perfect basic facilities exist in the development of ice and snow tourism in Heilongjiang province. In order to promote the better and faster development of ice and snow tourism in Heilongjiang province, using qualitative research method and comparative analysis, analyze the gap of international and national ice and snow tourism,and points out that should pay attention to start from macro level and micro level, put forward some strategies to promote the development of Heilongjiang provincial ice and snow tourism.更多还原