【摘要】 根据相关理论,建立社会阶层影响体育消费行为的心理模式。为验证研究模型的合理性,在国内10个大中城市进行大样本调查,获得4 372个有效样本,然后进行结构方程建模。结构方程模型分析结果显示:社会阶层对体育消费行为的影响存在复杂的心理模式。社会阶层既可以直接影响体育消费行为,也可以通过体育消费认知、体育消费动机、体育消费体验和体验消费意愿间接影响体育消费行为,并且心理变量间存在复杂关系。更多还原

【Abstract】 According to the related theory,the establishment of a social class affects the psychological pattern of sports consumption behaviour.In order to verify the rationality of the research model,in the domestic large sample survey of 10 large and medium-sized cities,obtained 4372 valid samples,and then structural equation modeling.Structural equation model analysis results show that the influence of the social class of sports consumption behavior exists complex psychological pattern.Social class can directly influence the sports consumption behavior,but can be by cognitive sports consumption,sports consumption motivation,sports consumption experience and experience willing indirectly influence the sports consumption behavior,and there are complex relations between psychological variables.更多还原