【摘要】 通过资料分析法、文献综述法,对2009—2011年全国体育新闻传播研讨会收录的体育传播理论论文进行研究,探寻中国体育传播理论研究现状、内容及走向。从这3届收录的体育传播理论论文来看,体育传播理论研究得到较大发展、提交论文数量剧增;研究内容有一定拓展、研究视角相对开放;但研究方法以定性研究多、定量研究少;研究主体集中在体育院校中青年教师中,论文质量有待提升。从研究内容上看,体育传播理论研究主要集中在体育传播史,体育传播功能,体育传播文化,体育危机传播,体育传播模式、符号及效果研究等方面。体育传播理论研究应向母学科寻求理论支持,向体育传播实践寻找研究灵感,向社会学等基础学科借鉴研究方法。更多还原

【Abstract】 By the methods of data analysis and literature review,this study analyzed sports communication theory papers which were selected by China Sports Journalism and Communication seminar from 2009 to 2011,and explored communication theory’s status,content and trend. The result showed that sports communication theory study has greatly developed. The number of research papers has largely increased,and the research content and perspective have become diversified. But most are qualitative research and quantitative research is rarely. The main researchers are young and middle-aged in sports institutions and their papers’ quality needs to be improved. From the research content aspect,most studies focused on sports communication theory’s history,function,culture,crisis communication,pattern,symbol and effect. Sports communication theory research should seek theoretical support from its parent disciplines,find research inspiration from sports practice,and borrow research methods from the basic subjects such as sociology.更多还原