【摘要】 本研究以男装Z品牌为例,以终端销售人员的绩效激励制度为研究对象,通过问卷调研对Z品牌服装终端销售人员绩效激励方案的运行现状进行了解和分析,并结合激励理论对激励方案存在的问题加以完善,从而提高激励方案对终端销售人员的激励性.更多还原

【Abstract】 This research presents a menswear brand Z as a case to study performance incentive scheme for terminal salespeople. With questionnaire investigation,the current status of performance incentive scheme for terminal salespeople of Brand Z was find out and analyzed. Combing with related incentive theories,the performance incentive scheme was optimized to improve the incentive strength and increase sales.更多还原