【摘要】 以江西婺源为案例,利用内容分析法分析了游客感知的旅游目的地形象及其历时演化。研究发现,10年来游客对旅游吸引物的感知总体较稳定,对旅游设施与服务、社会环境气氛与价格和情感感知形象积极评价增多,但随着旅游的开发,对部分自然景点的提及率和描述有所改变,商业化、旅游开发导致的负面感知形象出现。研究强调了网络资料在旅游目的地形象研究中的重要意义与优势,对婺源借助互联网树立良好的旅游形象提供借鉴。更多还原

【Abstract】 This paper studied the diachronic tourism destination image of Wuyuan from tourists’ perception aspect through content analysis.It found that tourists’ perception of tourism attraction of Wuyuan was stable in the past ten years and tourists had more and more positive evaluation on tourism facilities,services,social environment atmosphere,price and emotional image.But with the development of tourism,the mentioned rate and description of some natural attractions changed and commercialization and tourism exploration caused negative perception.This paper aimed to emphasize the importance and the priority of Internet materials in tourism destination image study and provided reference to improve Wuyuan’s image through Internet.更多还原