【摘要】 高科技企业创新生态系统是以技术标准及平台为纽带,由高科技企业在全球范围内形成的具有类似自然生态系统特征的技术创新体系。定价使得协同收益在合作各方之间自由流动而成为创新生态系统利润分配的有效方式。在分析创新生态系统价格特征后,通过多案例分析论证创新生态系统的定价模式:以零价格获取蚂蚁经济效应并联动销售其他盈利产品的免费模式,借助交叉网络外部性捆绑销售相关产品的价格补贴模式,以专利交叉许可和专利组合许可为基础的技术标准定价模式以及包含单向定价和双向定价的平台定价模式。更多还原

【Abstract】 The innovation ecosystem of hi-tech enterprises is a technological innovation system with the similar characters of natural eco-system,it is composed of hi-tech enterprises worldwide based on the technology standard and platform.Pricing which causes the profits to flow among the copartners becomes the effective means of profits distribution in the innovation ecosystem.After analyzing the pricing charactristics of the innovation eco-system,plentiful cases contribute to prove that the pricing models about innovation ecosystem of hi-tech enterprises include the free model in which the system sells a lot of profitable products through the large customer scale expanded by ant economic effect.The price subsidy model which obtains benefits by selling amount of low-price products bundled with complementary product through cross network effects.The technology standard pricing model grounded on patent cross license and patent portfolio license,as well as the platform pricing including one-sided pricing and two-sides pricing.更多还原