【摘要】 随着顾客需求的多样性,企业需要提供更加多样化的产品,这样就会增加制造的复杂性,从而增加成本,基于通用件的产品线设计经常用来降低产品的多样性。采用通用件可以增加生产批量,从而降低单位生产成本,但是,通用件的开发成本很大,制造商需要根据市场的多样性等因素确定最优的设计策略。本文建立了基于通用件的产品线设计模型,分析了市场多样性对设计策略的影响,为制造商制定产品线设计策略提供帮助。研究结果表明,只有边际开发成本较小时,采用通用件才能获得更高的利润;同时,市场多样性较大时,采用通用件可以应对市场变化的多样性,从而获得更高的利润。更多还原

【Abstract】 Along with the variety of customer demands,manufacturers must offer a variety of products.However,the costs and complexities would be increased because of high product variety.Commonality-based product line design is always used to alleviate the complexities of manufacturing.Using commonality can decrease production cost due to scale of economics.However,developing common component will spend enormously.That is,product line design strategy is sensitive to development cost.This paper founds a model of commonality-based product line design,and analyzes the effect of market diversity on product line design strategy,which will help manufacturers make optimal product planning decision.The analytical results indicate that adopting common component can acquire higher profit when the margin development cost is smaller and the market diversity is larger.更多还原