【摘要】 微博很大程度上改变了信息传播的方式,使旅游企业获取客户消费体验、开展口碑营销成为了可能。随着微博用户群的不断扩大,针对微博的便捷性和即时性,越来越多的个人以及企业利用微博来开展营销活动。旅游企业运用好微博完全可以实现旅游企业的营销目的。更多还原

【Abstract】 Micro-blog has much changed information spreading means and made it possible for tourist enterprises to obtain customers’ consumption experience and carry out public praise marketing.With the quick increase of micro-blog users,more and more individuals and enterprises carry out micro-blog marketing activities by way of its easy and quick nature.Tourist enterprises can carry out marketing well by full use of micro-blog.更多还原