【摘要】 基于行为动因的视角,针对微博用户行为的影响因素问题进行了问卷调查分析。研究表明,信息获取、释放压力、展现自己、分享信息这4个因素最为突出,感知有用性、娱乐性、群体归属感都对用户行为起到了不同程度的中介作用。更多还原

【Abstract】 With the violent development of Micro-blog,the users using Micro-blog have being increasing.User behavior has become wider and wider,and has been effected by many factors.At the present time,the domestic researchers researching the problem of Micro-blog user behavior are very small.There are some shortcomings of present researches.Under the new Internet environment,it seems very important for scholars to research the factors of Micro-blog user behavior and provide references for users.Based on behavior motivation angel of view,the paper gives demonstration research on the problem of the factors of Micro-blog user behavior.The research shows that the four factors of the access to information factors,the release of pressure,to show themselves,share information are the most prominent.In addition,the perceived usefulness,entertainment,and a sense of belonging on behavior play a different intermediary effect.更多还原