【摘要】 奥巴马2008年总统竞选中网络公关的成功实践表明:网络公关有助于竞选者形象的塑造,可以更有效地宣传竞选者的政策主张,进一步加强竞选者与选民的联系。奥巴马总统竞选中网络公关的成功,首先是对网络公关进行了周密设计,其次在网络公关活动中注意综合运用各种网络公关的方法手段,把各种网络公关的方法手段结合起来,从而形成一整套的网络公关方略活动。奥巴马网络公关的成功经验值得学习借鉴。更多还原

【Abstract】 Obama’s successful practice through the network of public relations in 2008 presidential campaign indicates that the network of public relations contributes to shape the image of the candidates.They can more effectively propagate their policy proposition,and further advance the relations between candidates and voters.There are two reasons for the network of public relations in the success of Obama’s presidential campaign.Firstly,the network of public relations is well designed.Secondly,all various methods and means of networks of public relations are used comprehensively,thus strategy activities of public relations network are formed completely.The successful experience of Obama’s network of public relations is worth learning.更多还原