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电话调查方法在北京地区的应用效果实例分析

Case analysis of telephone interview application effect in Beijing

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【作者】 亓晓张勇万霞郑文静孙谨芳杨功焕

【Author】 QI Xiao;ZHANG Yong;WAN Xia;ZHENG Wenjing;SUN Jinfang;YANG Gonghuan;Chinese Center for Disease Control and Prevention;

【机构】 中国疾病预防控制中心流行病学办公室中国疾病预防控制中心慢病中心中国医学科学院基础医学研究所

【摘要】 目的了解计算机辅助的电话访问技术在大城市居民中开展慢性病预防控制效果评价的应用情况。方法调查现场选择北京市西城区和昌平区,调查对象为工作或生活在该区的15~69岁的北京市常住居民,调查内容是慢性病相关政策的知晓、及执行效果方面的问题,调查问卷自行设计。采用单纯随机抽样方法抽取电话号码,计算机辅助的电话访问技术收集资料,利用Excel 2007来计算电话调查的使用效果指标,通过小组座谈来调查访问员,分析调查中途拒访原因。结果电话调查共拨出93524个电话号码。调查效率、应答率,以及接受访问者的访问成功率分别为3.8%、26.2%和75.1%。造成调查效率和应答率低的原因主要为"无人接听/占线"和"开始拒访"。影响接受访问者的访问成功率的主要因素为中途拒访,而中途拒访的主要原因为问卷涉及主题较多,有些问题设置太复杂。结论该调查的调查效率和应答率不高,但接受访问者的访问成功率较高,为提高整个电话调查的效率,应采取措施着重降低"无人接听/占线"和"开始拒访"的比例。

【Abstract】 Objective To apply Computer Assisted Telephone Interview( CATI) in evaluation on effectiveness of non-communicable diseases control and prevention among general population.Methods Totally 2450 permanent residents aged 15 to 69 years old were interviewed by telephone in Xicheng District and Changping District,Beijing.Telephone numbers were selected by simple random sampling.CATI was used to collect data.Focus group interview was used to interview telephone interviewers in order to analyze the reason of the midway refusal.Results 93524 telephone numbers were dialed.Survey efficiency,response rate and successful completion rate were 3.8%,26.2% and 75.1%,respectively.The main cause resulting in low survey efficiency and response rate were no answer,busy,and refusal to answer at the beginning.The main cause which influenced successful completion rate was midway refusal to answer.Conclusion Successful completion rate in this survey was high,so CATI is suitable for this survey.However,survey efficiency and response rate were too low.The emphasis was to reduce the proportion of no answer,busy and refusal in the beginning in order to improve the efficiency of this survey.

  • 【文献出处】 卫生研究 ,Journal of Hygiene Research , 编辑部邮箱 ,2013年06期
  • 【分类号】R195
  • 【被引频次】5
  • 【下载频次】255
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