【摘要】 分析了我国体育用品业营销现状,揭示了体育用品企业与销售商的共生关系,通过对体育用品供应链风险的分析,强调共生环境的营造和合作伙伴关系的维系为体育企业与销售商提供了极好的发展空间。更多还原

【Abstract】 In this paper,we analyzed the current status of the sports utility industry of China,uncovered the symbiotic relationship between sports product enterprises and their distributors,and through analyzing the risks of the sports product supply chain,pointed out that the symbiotic environment and partnership could provide favorable room for the development of both the sports product enterprises and their distributors.更多还原