【摘要】 运用文献资料与逻辑分析等方法对奥运会口号的变迁进行研究,认为:奥运会口号是随着人们对奥运精神的认知而产生的,奥运会口号的诞生在一定程度上存在着偏激的工具理性特征;奥林匹克口号始终没有摆脱政治和社会因素的制约;奥运会口号背后所蕴含的彰显追寻逻各斯的主流价值观;展现人类共同的美好愿望,是人类普适文化的集中体现;追寻和平与发展的古老话题;倡导人类、奥林匹克运动和社会的可持续发展是奥运会口号人文意蕴的集中体现。更多还原

【Abstract】 This paper carried out the studies of the change of the Olympic Games’ slogans using related documents and logistic analysis etc..We believe that the Olympic Games slogan is changing with people’s cognition of the Olympic spirit,and the emergence of the Olympic Games slogan exists some features of rational characteristics of extreme instrument in a certain extent,.The Olympic slogan never get rid of the constraint of political and social factors.The implication behind Olympics slogan highlights pursuing Logos’ mainstream values,showing human common good wishes,possessing spirit carries of universal value,pursuing the ancient topic of peace and development,To promote the sustainable development of human,the Olympic Games and society will be the comprehensive reflection of humanistic implication of the Olympic Games slogan.更多还原