【摘要】 基于大型体育赛事媒介传播效果的基本理论,在征询相关专家意见的基础上,综合运用文献资料法、德尔菲法等,构建上海市大型体育赛事媒介传播效果的评估指标体系,指导上海市大型体育赛事的相关主体(包括政府、赛事组织者、大众传媒、赛事参与者、受众等)为优化其媒介传播效果而应采取的措施,进而促进上海市大型体育赛事和大众传媒的良性互动发展。更多还原

【Abstract】 Based on the basic theories of media efficiency of major sports events and the opinions of the specialists,the author tries to establish an evaluation index system for Shanghai major sports events media efficiency with the methods of literature study and Delphi.It advises the relative main bodies of the major sports events(government,organizer,mass media,participants,audience,etc.) to take proper measures to optimize media efficiency so as to give an impetus to the sound interactive development of Shanghai major sports events and mass media.更多还原