【摘要】 称谓是人际传播的起点,它随着时代不断产生变化,是时代的风向标和社会文化的晴雨表,当代人际称谓出现尊称淡化、通称泛化的倾向,职业分工精细化促进形成新的称谓,导致模糊的借用称谓大量出现,价值观的变迁导致称谓变化,当代称谓更突出体现平等、友好的关系;文化交流以及网络影响等因素也引起称谓的变化,带有时代的烙印,满足现代人追求时尚新异的心理需要;称谓的变化反映出人际传播的重要意义:人际称谓成为个人寻求身份感的需要,人际称谓促成人际传播意义的生成,既体现交际规范与特定文化内涵,又有助于有效交际。更多还原

【Abstract】 Appellation is a starting point in interpersonal communication and very important. Appellation changes with time. In the contemporary era, the dilution of honorific appellation and the widespread use of general titles has been obvious due to more refined division of occupation, change of social values, cultural exchange, the influence of the Internet, and so on. Appellation change reflects the perpetual human aspiration for the new and the need for identity and sense of belonging. It reveals etiquette governing communications and the concomitant social and cultural psychology. It also facilitates effective the communicative process.更多还原