节点文献
雷州半岛民族传统体育产业发展研究
Research on the Development Strategy of Leizhou Peninsula National Traditional Sports Industry Based on SWOT Analysis
【摘要】 运用SWOT分析方法对雷州半岛民族传统体育产业发展的内部优势和劣势、外部环境带来的机遇和挑战进行了详细分析,绘制了雷州半岛民族传统体育产业化发展现状的SWOT矩阵表,并在此基础上提出了雷州半岛民族传统体育产业的"一挖二依三加大"的发展战略,以期能够为雷州半岛民族传统体育产业的发展战略提供参考。
【Abstract】 Application of SWOT analytical method in this article,on Leizhou Peninsula of traditional national sports industry development of internal strengths and weaknesses and external opportunities and challenges of environment undertook a detailed analysis. Construct a matrix SWOT of the current situation of the development of national traditional sports industry of Leizhou Peninsula. And based on this,advances development strategy of Tap the resources Fully,Relying on the government and attractions and Three improved methods on Leizhou Peninsula National Sports Industry,and in order to provide reference for the development strategy of Leizhou Peninsula National Traditional sports industry.
【Key words】 SWOT analysis; Leizhou Peninsula; Traditional national sports industry; development strategy;
- 【文献出处】 体育研究与教育 ,Sports Research and Education , 编辑部邮箱 ,2013年05期
- 【分类号】G80-05
- 【被引频次】2
- 【下载频次】90