【摘要】 采用文献资料法对大众传媒与体育和奥林匹克的关系以及媒体与体育的互动关系进行探讨,认为社会和体育之间的新型文化关系赋予了大众传媒新的教育和文化的责任,大众媒体和体育应在保持相互独立性的同时来塑造奥林匹克运动新价值。更多还原

【Abstract】 Using literature data to discuss the relationship between sport and the Olympics and the interaction between media and sport,it is believed that the new cultural relationship between society and sports endows mass media with new educational and cultural responsibilities,and the mass media and sports should remain independent with each other to create new value for the Olympic movement.更多还原