【摘要】 本文从文化的视角,以江苏省谢湖村为个案,采用问卷调查法,探讨电视体育文化传播对村落体育文化生态的影响。研究结果表明:电视体育文化传播已成为影响村民需要和观念的最重要因素之一,并在促进村落体育发展、普及体育知识等方面产生积极影响,同时也有消极方面的影响,并针对如何利用电视传媒提高农民的体育文化提出了建议,以供参考。更多还原

【Abstract】 This paper,from a cultural perspective,with Jiangsu province Xiehu village as a case study,using a questionnaire method,explores the TV sports culture communication of village sports cultural and ecological effect. The results show that the TV sports culture communication has become affected villagers receptor needs and perceptions of one of the most important factors,and in promoting the village sports development,sports knowledge to produce positive effect,but also has the negative side effects,and in the light of how to use TV as the media to improve farmers sports culture were proposed,in order to offer reference.更多还原