【摘要】 阐述旅游开发对非物质文化遗产保护与传承的影响以及文化生态保护的理念.以泉州为例,从文化生态保护的视角对非物质文化遗产的旅游开发进行探讨.认为应坚持文化生态保护的核心理念,选择文化生态旅游的非物质文化遗产旅游开发模式,结合文化生态保护区建设的具体措施,开发非物质文化遗产旅游产品,并提出组合型旅游产品开发、旅游商品开发、客源市场开拓与宣传促销的具体对策.更多还原

【Abstract】 The impacts of tourism exploitation upon the protection of intangible cultural heritages as well as the theory of cultural ecology are expatiated.Taking Quanzhou as an example,this paper involves an in-depth analysis upon the exploitation of intangible cultural heritage tourism,and believes it is in need to adhere to kernel theory of cultural ecology protection,to select development modes of intangible cultural heritage tourism of cultural ecotourism,to exploit tourism products of intangible cultural heritages with specific measurements of cultural ecological protection construction.The paper also puts forward the exploitation of compound tourism product,the exploitation of tourism commodities,as well as specific measures to enhance marketing.更多还原