探析电子商务信用中介的经济功能

【摘要】 电子商务信用中介是电子商务市场不断优化的产物,能够有效地改善电子商务市场环境,提升信用保障额度,有助于形成良性的信用文化氛围。电子商务中介通过开展新型的信用交易管理模式,加大交易管理力度,制定详尽的交易规则,变化多种信用评价手段,完善电子商务市场的信用机制,全面维护电子商务正常有序的交易环境,进而实现预期的交易目标。本文将主要以调查问卷的形式研究电子商务信用中介的作用机理,调查研究结果显示,除了实名认证对网站的信任作用没有通过验证,其他的初步假设都得到了验证。具体来说,信用反馈机制、互动机制以及第三方支付工具的有效性对电子商务网站的信任呈现正向影响;电子商务网站平台的信任对电子商务交易主体的购买意愿具有正向影响。更多还原

【Abstract】 The electronic commerce credit intermediary is the result of constant optimizations of the electronic commerce market,which can effectively improve the e-commerce market environment,enhance the credit limit,and contribute to the formation of a good credit culture.Electronic commerce intermediary,by developing a new credit transaction management model,strengthens the transaction management,formulates detailed rules,switches a variety of credit evaluation means,improves the e-commerce market credit mechanism,provides the comprehensive maintenance of the normal and orderly e-commerce trading environment,and achieves the expected transaction object.This paper,by a questionnaire form,mainly studies the function mechanism of electronic commerce credit intermediary,which shows,except the real-name authentication trust for the web,other preliminary hypotheses are verified.Specifically,the validities of credit feedback mechanisms,interactive mechanism and the third party payment tool have a positive effect on the trust of electronic commerce websites and the trust of electronic commerce website platform has a positive effect on purchase intentions of e-commerce transaction subjects.更多还原