【摘要】 关于我国旅游商品的研究,国内现有文献较多且主要集中体现在对旅游商品的概念和内涵、旅游商品开发过程中出现的问题及对策等方面的研究。文章通过对各文献中旅游商品、旅游产品、旅游购物品、旅游纪念品定义的比较分析,依据目前大多数研究者的共识绘制了四者的关系图谱。接着列举了我国旅游商品开发所存在的问题及应对策略,并对目前研究中所显现出来的一些局限性进行了归纳分析,期望能够对国内相关研究及实践产生一定的借鉴意义。更多还原

【Abstract】 As to the research of China’s tourism commodity,there have lots of literature reviews,and many of them mainly concentrate on the concept and connotation,problems presented in the process and corresponding countermeasures.Based on the comparative analysis of the definition of tourism commodity,tourism products,tourism shopping products,tourism souvenirs in different literature review,according to most researchers’ consensus,their relation map among them is drawn.Then the paper sums up the existing problems in the development of China’s tourism commodity and corresponding strategies.Lastly,the paper makes a brief summarization of limitations emerging in the present researches,hoping it also has special reference to the future research and practice.更多还原