【摘要】 随着科技资讯的快速发展,广告传媒的竞争也日益激烈,它不仅是媒体之间的竞争,更是设计人才的竞争,在这种形势下,市场对平面设计人才的要求也越来越高,呈现多元化趋势,既要具备扎实的专业能力,也要拥有较好的综合素养。因此,高职平面设计教育只有顺应市场的要求,才能培养出优秀的设计人才。本文着眼于高职平面设计人才的培养模式,从学生的职业精神、综合素质、创新思维能力以及实践能力等方面提出高职平面设计教育应适合市场需求。更多还原

【Abstract】 With the rapid development of the graphic design market,competition is increasingly fierce,it is not only the competition of media advertising design,but the talent competition. The market for graphic design talent demand is more and more diverse,so it is necessary to have a strong professional competence,as well as a better overall quality. Therefore, only conforming to the requirements of the market can graphic design vocational education cultivate qualified designing talents. This article focuses on the graphic design vocational talents training pattern,and puts forward that graphic design vocational education should meet market demand from students’ occupation spirit,comprehensive quality,innovation ability and practice ability.更多还原