【摘要】 德国社会学家乌尔里希·贝克提出的"风险社会"概念如今得到越来越多人的认可,以工业化为动力的现代社会在带给人们更丰富的物质享受的同时,也带来了更多风险。一些组织以风险应对为主要职能,为用户提供风险预警、应对和处理等服务,这类组织被称为风险应对组织。以微博为代表的社交媒介作为一个开放、多向、由用户自己生产内容的传播平台,在本世纪末蓬勃兴起。本文通过分析风险社会条件下的风险应对组织与社交媒介的关系,探讨提出组织与媒介正改变以往使用者与传播工具的简单关系,逐渐形成媒介决定组织可以传播信息内容的情况,并为社会中的信息流动提供了新的框架。更多还原

【Abstract】 German sociologist Ulrich Beck’s " risk society" concept is getting more and more recognition,industrialization as the driving force to bring people into a modern society with richer material comfort,also bring more risk.Some organization take risk-dealing as their main task by providing customers with risk alarm,handle and processing service has been called risk-response organization.Social network media,represented by micro-blog,booming at the end of 21 centry as an open,multi-directional,produced by the user’s own content information dissemination platform.In this article,the author tries to analyze the relationship between organization and social network media under risk society,revealing the user and tool situation between organization and media is changing,a new relationship about media choose the information going to spread is forming,as well as a new information flow frame.更多还原