【摘要】 市场调查课程是管理类专业的一门专业课,也是市场营销专业的核心课程,在专业课程体系中占有重要地位。作为一门技术性、应用性较强的课程,为了真正达到其教学目标,应在传统的课堂讲授方法的基础上,结合学习内容,有针对性地采用灵活多样的教学方法,如案例教学法、情景模拟教学法、项目教学法等;同时,为了保证教学方法的效果,应改革课程的考核方式,采用"闭卷考试+实践考核+平时成绩"的考核模式,突出对实践环节的考核,从而提高学生的综合素质和应用能力。更多还原

【Abstract】 Market investigation curriculum is a professional course of management major,is also the core curriculum of marketing major,occupies an important position in the professional curriculum system.As a technical,practical course,in order to achieve the teaching objectives,should be based on the traditional teaching methods,combines with learning content,to adopt flexible teaching methods,such as case teaching,scene simulation teaching method,project teaching method;at the same time,in order to ensure the teaching effect,should reform the curriculum assessment methods,using the assessment model of "exam + practice + grades",highlight the practice examination,so as to improve the comprehensive quality and the applied ability of students.更多还原