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网络购物诚信问题及其对策研究
Credit Problems of Online Shopping and the Countermeasures
【摘要】 随着网络购物的飞速发展,网络购物中的诚信问题也越发明显,主要表现在网络商家的不诚信,客户隐私遭到侵害,物流配送机制不健全。其原因是信息的不对称性,缺乏诚信意识,社会约束机制不健全。在网络购物活动中,应加强诚信建设,建立健全法律制度,加强物流企业的管理,建立科学的服务标准和服务质量体系,使网络购物诚信健康发展。
【Abstract】 Credit problems of online shopping are increasingly obvious along with the rapid development of online shopping.In particular,in most cases,online shops have no good faith,customer privacy is infringed or the logistics distribution mechanism isn’t complete.The asymmetric information,lack of credit awareness and the unsound social constraint mechanism caused these problems.The online shopping credit must be developed in healthy ways by strengthening the credit building,setting up sound legal systems,reinforcing the administration of logistic enterprises,and making a reasonable service standard and quality system.
- 【文献出处】 商业经济 ,Business Economy , 编辑部邮箱 ,2013年06期
- 【分类号】F724.6;F203
- 【被引频次】1
- 【下载频次】343