【摘要】 包装作为产品整体概念的一个组成部分,是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲,是建立产品与消费者亲和力的有力手段。包装作为视觉营销策略的重要组成部分,具有视觉传达功能、市场定位功能、传递文化功能。包装的设计应具有个性化,符合、满足消费者的心理,有利于促进商品的销售。更多还原

【Abstract】 As the component of an overall product,packaging is the comprehensive reflection of the brand idea,product feature and consumption psychology,which directly affects the purchase desire of consumers and is a powerful approach in enhancing the affinity between the product and the consumer.Packaging is a key component of visual marketing strategy,playing the roles of visual communication,market positioning,and cultural transmission.The design of a packing must be individualized and meet the psychological demand of consumers,helpful to the sales of the products.更多还原