【摘要】 农村地区特定的社会现状决定了西方消费理论很难找到能够完全解释农村居民消费行为的"中国解"。由于受不确定性因素的影响,我国农村居民的消费支出并不平滑,而是具有明显的"短视性""阶段性"和"谨慎性"特征,这些特征的共同作用致使农村居民的消费路径呈现出"锯齿状"。这一消费路径可以更好地解释我国农村居民的消费行为,为进一步制定行之有效的启动农村市场的政策提供了新的视角。更多还原

【Abstract】 The social situation of rural are as decides that it is hard to find a "China solution" of explaining the rural consumers’ behavior.The theory analysis and empirical test indicate of this paper show that:because of the uncertainty factors,the consumption behavior of our country’s rural resident is not smooth,which has the obvious characteristics of "myopia","stage" and "caution",and the common function of the characteristics causes the rural residents’ consumption path becoming the unevenly "jag" shape.This consumption path can better explains the rural resident’s consumption behavior,and provide a new perspective for making effective policy to activate the rural market.更多还原