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网页浏览任务的用户情感测量模型研究
Development of a Model to Measure Consumer Emotions Associated with Web Browsing
【摘要】 采用实验与问卷调查相结合的研究方法探索了基于眼动技术的情感测量方法。首先采用问卷调查与专家访谈的形式设定了实验网站和实验任务;然后通过中文版PAD情感量表实验获得不同网站浏览任务下的被试情感状态,同时记录对应的眼动数据,将情感类别作为影响因素对记录的眼动数据进行单因素方差分析,选出与情感变化有关的眼动指标;最后,采用偏最小二乘回归方式建立眼动指标与情感值之间的关系模型。模型分析结果显示该情感预测模型能较好地预测浏览任务下被试情感状态,具有较好的适应性。
【Abstract】 In this paper,experimental and survey research methods have been used to explore the emotion measurement methods based on eye tracking technology.At first,experimental websites and tasks are selected by the form of questionnaires and interviews with experts; Indeed,the emotional state of the subjects in the different websites and tasks is obtained with the PAD emotion scale of Chinese version.At the same time,the corresponding eye tracking data have been recorded;In the end,taking emotional categories as influencing factors,the single-factor analysis of variance of eye tracking data has been done,in order to select the eye tracking indicators which related to emotion and then using PLS to establish the model of eye tracking indicators and emotional values.The results showed that the emotional prediction model can play better prediction in the simple operational tasks with better adaptability.
- 【文献出处】 工业工程与管理 ,Industrial Engineering and Management , 编辑部邮箱 ,2013年01期
- 【分类号】TP393.092
- 【被引频次】19
- 【下载频次】543