【摘要】 现代医院的竞争,不只是技术实力的竞争,更是文化实力(即软实力)的竞争。加强医院员工服务培训,其实就是一种文化实力(即软实力)的建设。医疗服务培训的内容应包括医学人文知识、医患沟通、服务礼仪规范、职业道德、医院文化等。医疗服务培训的方式应包括课堂教学、课堂讨论和户外团队活动等。更多还原

【Abstract】 The competition of modern hospitals is not only about their technical strength,but also their cultural strength(i.e.,soft power competition).Strengthening the service training of staff in the hospital,in fact,is a kind of cultural strength building(i.e.the construction of soft power).Medical service training should include medical humanities,doctor-patient communication,service etiquette,code of conducts and hospital culture.Medical service training can be conducted through classroom teaching,classroom discussion and outdoor team activities.更多还原