【摘要】 旅游业在新时期呈现出智能化、网络化、无线化等新特征,信息技术的发展驱动着旅游移动服务的应用。基于此背景,从旅游服务理念、技术应用、产品功能、营销模式4个方面阐述了旅游移动服务应用的创新进展,研究得出,未来旅游移动服务将随着大数据时代的到来、行业大融合的显现、微智能载体的诞生而得到进一步深化。更多还原

【Abstract】 Tourism has presented new features of the times such as intelligence,networking and wireless.The development of information technology has driven the application of tourism mobile service.Based on this background,this paper started with analyzing the innovation of tourism mobile service application from tourism service concept,technology,product features and marketing model.And it made a conclusion that travel mobile service will go further with the Age of Big Data,the industry integration and the emergence of Micro Smart Carrier.更多还原