【摘要】 在产品通过混合渠道销售和回收的情形下,以博弈论为研究方法,分别建立了集中式和分散式决策3种混合回收模式下闭环供应链的定价模型,求得闭环供应链中各成员的最优定价策略,对3种回收模式的优劣进行比较,并运用2部定价契约探讨了不同回收模式下闭环供应链的协调问题。最后利用算例验证所得结论,分析了渠道间存在竞争对闭环供应链利润的影响。结果表明:存在一个回收价格差敏感度的临界值,当消费者对回收价的敏感度大于此临界值时,制造商参与回收的2种模式是最好的选择;否则,委托零售商和第三方混合回收。二部定价契约可实现分散决策下闭环供应链的协调。渠道间竞争加剧对制造商和整个闭环供应链系统是有益的,但其不是越剧烈越好。更多还原

【Abstract】 A closed-loop supply chain with selling and recycling through hybrid channels is discussed in this paper. For such a supply chain,there are three hybrid used product recollecting modes: 1) recollection by both manufacturers and retailers; 2) recollection by both manufacturers and a third party; and 3)recollection by both retailers and a third party. Game theoretic models for pricing decision are developed for different recollecting modes under centralized and decentralized decision-making,respectively. With these models,the advantage and disadvantage of different recycling modes are analyzed. Then,the closed-loop supply chain coordination problems with different recycling modes are discussed by using a two-part pricing contract. An example is given to show the influence of different modes on the supply chain profit. Result shows that there is a recycling price differential sensitivity threshold,and Modes 1) and 2) are the best choice when the sensitivity of recycling price is greater than the critical value. Otherwise,Mode 3) is the entrusted one. Also,chain coordination in dispersion decisions can be realized by two-part pricing contract.更多还原