【摘要】 在文学作品与经济社会相互渗透、日益融合的当今社会,莫言作为中国第一位诺贝尔文学奖获得者,其文学作品无疑具有巨大的市场化潜力。因此,研究和发掘莫言及其作品具有重要性,而通过产业化的方式开辟新的途径,更能实现其作品最大的商业效益。借助莫言作品的产业转化,是莫言作品商业化发展的重要途径。通过对莫言作品的产业化发展进行研究,探讨了其作品的产业化发展前景、类型及其策略,希冀对促进我国文学的产业化发展提供有益借鉴。更多还原

【Abstract】 Nowadays,literary works and economic society areinfiltrating mutually and fusing increasingly.The literary works of Mo Yan,the first Nobel prize winner for literature in China,has undoubtedly huge market potential.Therefore,research on Mo Yan’works is of great importance.And opening up the new approach by industrialization can achieve the maximum commercial benefitsof his works.The industrial transformation of Mo Yan’s works is the keyway to theircommercial development.This paper studieson the industrial development of Mo Yan’sworks,discusses the future,type and strategy of industrial development ofhis worksin order toprovidegood referenceforChinese literature industrial development.更多还原