【摘要】 本研究根据"场所依恋"理论,利用结构方程模型(SEM)对高尔夫球手的球场依恋与购后行为之间的关系进行了分析。结果表明,场所依恋与购后行为之间存在显著的正相关关系,而且与其它场所不同,球手对高尔夫球场的依恋感主要源自功能依赖,而情感依恋的作用力相对较弱,需要借助满意度的中介作用才能对球手的购后行为产生影响,且满意度所起的中介作用并不明显。更多还原

【Abstract】 This study took the Place Attachment as theoretical basis and used SEM to explore relationships among golfers’ functional attachment,place attachment and after-purchase behaviors.Results showed that there was a positive correlation between golfers’ place attachment and after-purchase behaviors.Besides,functional attachment played a more apparent and direct role in affecting the after-purchase behaviors than emotional attachment.The golfers’ emotional attachment held on weaker power and it could act on the after-purchase behaviors with the intermediary function of satisfaction.However,satisfaction did not play a significant role in intermediation.更多还原